Afrobeat musician Seun Kuti has said success in todayâs entertainment industry depends more on public relations than talent or hard work.
Speaking on the Dear Ife podcast hosted by Ifedayo Agoro, Seun explained that he never struggled to find his voice as an artist, crediting his upbringing by his late father, Fela Anikulapo Kuti, for shaping his individuality.
READ ALSO: I once woke up to see witches holding a serious meeting in my house â Actor Femi Bright 
âMy dad raised us to be too much of individuals for us not to find our voice or our feet in this world,â he said, adding that he already had a clear vision of who he wanted to be.
When asked if he used public relations strategies to push his voice further, Seun said he is only now learning the âPR game,â noting that the modern era places far more emphasis on visibility than ability.
âThis new age is 2% talent, 5% hard work and 93% PR,â he stated.
Responding to a suggestion that this reality is sad, Seun disagreed, saying it simply requires adaptation. âItâs not sad. You just need to learn it. I like to learn, so Iâm learning and getting better,â he said.
READ ALSO: Wizkid FC is the most ign%rant fanbase in the world. â Singer Seun Kuti rants
To illustrate his point, the singer referenced a celebrity restaurateur, arguing that fame and branding often outweigh product quality.
While stressing that he had never eaten at the celebrity restaurant, Seun noted that the chefâs global recognition is driven largely by PR rather than the food itself.
According to him, anyone hoping to succeed in any field must understand and master public relations in todayâs world.
READ ALSO: Comedian Sabinus Defends Peller After Emotional Breakup with Jarvis, Shares Personal Heartbreak Experience
About The Author
More Stories
I Didnât Come Out Excited Because While in Prison I Lost Something I Couldnât Give Up â Blessing CEO Recounts Late Sonâs D+ath
My sonâs wife is refusing to allow us bury him in his house. She wants cemetery â Dad of late gospel musician, ToluwaniSings
Peller Is Trying to Control Us Because He Gives Us Thingsâ Tik Toker Jarvisâ Younger Brother Cries Out Amid Their Recent Family Drama